Privacy policy

Last updated: May 11, 2026

RoadSigns.com is operated by BTV Ventures LLC, a Florida limited liability company doing business as RoadSigns.com. In this Privacy Policy, “RoadSigns.com,” “Road Signs,” “we,” “us,” and “our” refer to BTV Ventures LLC d/b/a RoadSigns.com.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, browse our products, request a quote, create an account, place an order, contact us, use our customer service channels, or otherwise interact with our store and related services.

Our store is powered by Shopify, which provides the ecommerce platform, checkout, payment, order management, and related services that help us operate RoadSigns.com.

By using RoadSigns.com, you acknowledge that you have read and understand this Privacy Policy.

Business Information

Business name: BTV Ventures LLC d/b/a RoadSigns.com

Business mailing address: 2114 N Flamingo Rd Ste 5034, Pembroke Pines, FL 33028, United States

Email: support@roadsigns.com

Phone: (888) 495-7623

Personal Information We Collect

The personal information we collect depends on how you interact with RoadSigns.com. We may collect the following categories of information:

  • Contact information: name, email address, phone number, billing address, shipping address, company name, department, job title, and other contact details you provide.
  • Account information: username, password, account preferences, order history, saved addresses, and account settings.
  • Business and purchasing information: company or agency name, buyer contact information, purchase order details, tax-exempt documentation if provided, quote requests, procurement notes, and other B2B purchasing details.
  • Order and transaction information: products viewed, products added to cart, products purchased, order numbers, order status, returns, refunds, exchanges, cancellations, payment confirmation, shipping information, delivery information, freight requirements, and related transaction records.
  • Payment information: payment method details needed to process a transaction. Full payment card numbers are generally processed by Shopify, payment processors, and payment providers rather than being stored directly by RoadSigns.com.
  • Custom product information: information you submit for custom signs, street signs, parking signs, proofs, artwork, logos, text, layout requests, sign specifications, installation notes, property names, road names, or related files.
  • Communications: emails, quote requests, contact form submissions, phone inquiry details, SMS messages if you opt in, customer service notes, and any information you include when communicating with us.
  • Device and usage information: IP address, browser type, device type, operating system, referring pages, pages viewed, search activity on our website, products viewed, cart activity, checkout activity, timestamps, cookies, pixels, tags, and similar technologies.
  • Marketing and advertising information: email subscription status, ad interactions, campaign source, cookie identifiers, customer segments, abandoned cart activity, and information used to measure or improve advertising performance.
  • Review and survey information: product reviews, store reviews, customer feedback, survey responses, and related review invitation information if reviews are enabled.

How We Collect Personal Information

We may collect personal information from the following sources:

  • Directly from you when you browse the website, create an account, place an order, request a quote, submit a custom sign request, contact customer support, call us, email us, opt in to SMS, or otherwise provide information.
  • Automatically through the website using cookies, pixels, tags, analytics tools, advertising tools, server logs, and similar technologies.
  • From Shopify and service providers that help us operate the store, process orders, process payments, prevent fraud, provide analytics, manage customer communications, and fulfill orders.
  • From suppliers, manufacturers, fulfillment partners, freight carriers, and shipping providers when needed to confirm availability, fulfill orders, arrange delivery, process returns, or resolve service issues.
  • From advertising, analytics, and marketing partners when you interact with our ads, website, emails, or other marketing activity.

How We Use Personal Information

We use personal information for the following business and commercial purposes:

  • To operate RoadSigns.com: provide the website, display products, maintain accounts, operate checkout, process orders, manage carts, and provide related ecommerce services.
  • To process transactions: accept payment, confirm orders, send receipts, prevent fraud, manage billing, handle purchase orders, process tax-exempt orders where applicable, and maintain transaction records.
  • To fulfill orders: coordinate production, supplier fulfillment, blind dropshipping, will-call pickup when applicable, parcel shipping, freight shipping, delivery updates, returns, exchanges, and replacement shipments.
  • To provide quotes and custom products: review sign specifications, prepare quotes, create or review proofs, confirm artwork, communicate about custom sign requirements, and maintain an accurate B2B paper trail.
  • To communicate with you: respond to questions, provide customer support, send order updates, send shipping updates, follow up on quotes, confirm custom details, and provide purchasing assistance.
  • To improve our store: understand website performance, product demand, customer behavior, search activity, checkout performance, abandoned carts, and opportunities to improve the shopping experience.
  • For marketing and advertising: send promotional emails where permitted, display online ads, measure Google Ads and other ad performance, create audiences, personalize offers, and improve marketing campaigns.
  • For reviews and customer feedback: invite customers to review our store or products, measure customer satisfaction, and improve our service.
  • For security and fraud prevention: detect, prevent, investigate, and respond to fraud, unauthorized transactions, suspicious activity, security incidents, chargebacks, abuse, or violations of our policies.
  • For legal and compliance purposes: comply with laws, tax requirements, accounting obligations, subpoenas, lawful requests, disputes, litigation, insurance matters, and enforcement of our terms and policies.

B2B, Government, and Purchase Order Customers

RoadSigns.com serves businesses, contractors, HOAs, municipalities, agencies, institutions, and other purchasing teams. If you place an order or request a quote on behalf of an organization, we may collect business contact details and purchasing information related to that organization. We may use this information to prepare quotes, process purchase orders, confirm product specifications, maintain transaction records, support tax or accounting requirements, and communicate with authorized buyers.

If you submit purchase orders, tax-exemption documents, jobsite details, agency information, or custom sign details, you are responsible for ensuring you have authority to provide that information to us.

Custom Signs, Artwork, and User-Submitted Content

If you submit artwork, logos, custom text, street names, parking rules, property names, maps, sketches, installation notes, photos, or other content for a custom product or quote, we may use that information to prepare proofs, manufacture or source products, fulfill your order, provide customer support, and maintain order records.

Please do not send sensitive, confidential, or legally restricted information unless it is necessary for your order or quote request. We are not responsible for verifying your legal right to use names, logos, artwork, designs, or other content you submit. By submitting custom content, you represent that you have the right to use it for the requested product or service.

How We Disclose Personal Information

We may disclose personal information to the following categories of third parties when necessary for the purposes described in this Privacy Policy:

  • Shopify and Shopify-related services that host and operate our ecommerce store, checkout, payments, customer accounts, analytics, fraud prevention, and related platform features.
  • Payment processors and financial providers that process payments, refunds, chargebacks, fraud screening, and payment verification.
  • Suppliers, manufacturers, dropship partners, warehouses, and fulfillment partners that help produce, package, ship, or fulfill your order.
  • Shipping carriers, freight companies, delivery providers, and logistics partners that deliver products, schedule freight shipments, provide tracking, or resolve delivery issues.
  • Customer service, phone, email, SMS, and communications providers that help us respond to inquiries, send order updates, manage support, and maintain communication records.
  • Technology, hosting, cloud, security, and IT service providers that help operate, secure, monitor, and improve our website and systems.
  • Analytics and advertising partners such as Google and other marketing platforms that help measure website activity, ad performance, conversions, remarketing, and campaign effectiveness.
  • Review, survey, and feedback providers if we use services to collect customer reviews or send post-purchase review invitations.
  • Professional advisors such as accountants, attorneys, insurers, consultants, and auditors where needed for business, legal, accounting, or compliance purposes.
  • Government agencies, law enforcement, courts, or other parties when required by law, legal process, or to protect our rights, customers, business, or the public.
  • Successors or potential successors in connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction.

Relationship with Shopify

Our store is powered by Shopify. Shopify collects and processes personal information to provide ecommerce, checkout, payment, fraud prevention, hosting, analytics, customer account, and related services. Information you provide through RoadSigns.com may be transmitted to Shopify and processed by Shopify and its service providers in the United States, Canada, and other countries where Shopify or its providers operate.

Shopify may also process certain information independently as described in Shopify’s privacy policies. You can learn more about Shopify’s privacy practices at:

https://www.shopify.com/legal/privacy

You may also use Shopify’s privacy portal to learn more about privacy choices related to Shopify:

https://privacy.shopify.com/en

Cookies, Analytics, and Advertising Technologies

We use cookies, pixels, tags, scripts, server logs, and similar technologies to operate our website, remember preferences, maintain carts, improve checkout, measure traffic, understand product interest, prevent fraud, analyze performance, and advertise our products.

These technologies may be used by RoadSigns.com, Shopify, Google, and other analytics or advertising partners. For example, we may use Google Analytics, Google Ads conversion tracking, remarketing tags, Shopify pixels, and similar tools to understand website activity and measure whether ads lead to purchases or other actions.

You can control some cookies through your browser settings. Depending on your location, you may also have access to a cookie banner, consent preferences, or data sharing opt-out page on our website.

Targeted Advertising, Sale, and Sharing

We do not sell personal information for money. However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly to include certain uses of advertising cookies, pixels, analytics tools, or marketing platforms that help show ads based on activity across different websites or services.

Depending on where you live, you may have the right to opt out of the sale or sharing of personal information or the use of personal information for targeted advertising. You may exercise this choice here:

https://roadsigns.com/pages/data-sharing-opt-out

Where required by applicable law and supported by our website settings, we will also treat a Global Privacy Control signal as a request to opt out for the browser or device sending the signal.

Email Marketing

If you subscribe to our email list, request information, or otherwise agree to receive marketing communications, we may send you promotional emails about products, services, offers, or updates. You can unsubscribe from promotional emails by using the unsubscribe link in the email or by contacting us at support@roadsigns.com.

Even if you unsubscribe from promotional emails, we may still send non-promotional messages related to your account, orders, quotes, shipping, returns, refunds, security, legal notices, or customer service.

SMS Communications

If you choose to opt in to SMS communications from RoadSigns.com, we may collect your mobile phone number and your consent to send text messages. We may use SMS to send transactional messages related to inquiries, quote requests, order updates, shipping updates, delivery issues, customer service follow-up, or other communications you request.

Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP. You can request help by replying HELP.

We do not sell or share SMS opt-in data or SMS consent with third parties or affiliates for their marketing purposes. We may share your phone number with service providers that help us deliver SMS messages or support communications, but only as needed to provide those services.

Phone Communications

If you call us, our authorized representatives or service providers may collect information you provide during the call, such as your name, company name, contact information, product questions, quote request details, order information, or support issue. We may document call details to help with order accuracy, quote follow-up, customer service, and fraud prevention.

If we record calls, we will provide notice where required by applicable law.

Google Customer Reviews and Other Review Programs

If we participate in Google Customer Reviews or other review programs, we may share limited order-related information with the review provider so they can send a post-purchase review invitation or display review features. This may include information such as order ID, email address, delivery country, estimated delivery date, and purchased product information where applicable.

Participation in review invitations may be optional depending on the review program and settings shown at checkout or after purchase.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no website, system, transmission, or storage method is completely secure. We cannot guarantee perfect security.

Please do not send sensitive or confidential information through unsecured channels. If you need to discuss sensitive order details, contact us first so we can determine an appropriate method of communication.

Retention of Personal Information

We retain personal information for as long as reasonably necessary to provide services, operate our business, fulfill orders, maintain records, comply with legal and tax obligations, resolve disputes, prevent fraud, enforce agreements, and support accounting, warranty, return, and customer service needs.

Order records, transaction records, tax records, purchase order records, quote records, and custom product records may be retained for longer periods when necessary for business, accounting, legal, or compliance purposes.

Your Privacy Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

  • Right to know or access: You may request information about the personal information we collect, use, disclose, sell, or share.
  • Right to receive a copy: You may request a copy of certain personal information we maintain about you.
  • Right to correct: You may request that we correct inaccurate personal information.
  • Right to delete: You may request that we delete personal information, subject to legal and business exceptions.
  • Right to portability: You may request that certain information be provided in a portable format.
  • Right to opt out: You may opt out of certain targeted advertising, sale, or sharing of personal information where applicable.
  • Right to limit certain uses: Depending on your location, you may have the right to limit certain uses of sensitive personal information.
  • Right to appeal: Depending on your location, you may have the right to appeal a decision we make regarding your privacy request.
  • Right not to be discriminated against: We will not discriminate against you for exercising privacy rights available to you under applicable law.

These rights are not absolute. We may deny or limit a request where permitted by law, including when we need to retain information to complete a transaction, prevent fraud, comply with legal obligations, maintain business records, protect security, or exercise legal rights.

How to Submit a Privacy Request

You may submit a privacy request by contacting us at:

Email: support@roadsigns.com

Phone: (888) 495-7623

Mail: BTV Ventures LLC d/b/a RoadSigns.com, 2114 N Flamingo Rd Ste 5034, Pembroke Pines, FL 33028, United States

We may need to verify your identity before processing your request. Verification may require matching information you provide with information we already maintain, such as your email address, phone number, order number, billing address, or shipping address.

You may also designate an authorized agent to submit a request on your behalf where permitted by law. We may require proof that you authorized the agent and may still require you to verify your identity directly with us.

Data Sharing Opt-Out

Depending on your location, you may opt out of certain data sharing or targeted advertising uses here:

https://roadsigns.com/pages/data-sharing-opt-out

Children’s Privacy

RoadSigns.com is intended for business, government, contractor, HOA, property management, institutional, and adult consumer purchasing. Our services are not directed to children, and we do not knowingly collect personal information from children under the age of 13 or under the age of majority in their jurisdiction where parental consent is required.

If you believe a child has provided personal information to us, please contact us at support@roadsigns.com so we can review and delete the information where required by law.

We do not knowingly sell or share personal information of individuals under 16 years of age.

Third-Party Websites and Links

RoadSigns.com may link to third-party websites, services, tools, social media platforms, payment providers, shipping providers, review platforms, or other online resources. We are not responsible for the privacy, security, content, or practices of third-party websites or services that we do not control.

When you visit a third-party website or use a third-party service, your information is governed by that third party’s privacy policy and terms.

International Transfers

We are based in the United States. Personal information may be processed in the United States, Canada, and other countries where Shopify, our service providers, suppliers, shipping providers, advertising partners, or other partners operate.

If personal information is transferred from the European Economic Area, the United Kingdom, Switzerland, or another region with transfer restrictions, we will rely on recognized transfer mechanisms where required by applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, technology, legal obligations, advertising practices, Shopify settings, or other operational needs.

When we update this Privacy Policy, we will post the revised version on this page and update the “Last updated” date above. Your continued use of RoadSigns.com after an updated Privacy Policy is posted means you acknowledge the updated policy.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, your account, your order, or your privacy rights, please contact us:

BTV Ventures LLC d/b/a RoadSigns.com

Email: support@roadsigns.com

Phone: (888) 495-7623

Mailing address: 2114 N Flamingo Rd Ste 5034, Pembroke Pines, FL 33028, United States